Shapermint
Shapermint is dedicated to helping individuals look and feel confident in their own skin with expertly curated shapewear styles from top-rated brands. Truekind, a part of Shapermint, offers the Daily Comfort Wireless Shaper Bra, made from super-comfy nylon-elastane fabric, providing non-stop, breathable support. Both brands focus on enhancing body confidence through comfortable and stylish shapewear solutions.
Shapermint and Truekind required the creation of compelling acquisition ads and email campaign layouts for seasonal promotions. The primary goal was to drive engagement and sales through visually appealing graphics tailored for specific times of the year. Throughout the year, the team conducted testing campaigns to evaluate which ad layouts captured the most customer attention. Successful ads were then reused in high-traffic campaigns such as Black Friday and New Year.
The project involved designing seasonal ads that effectively highlighted the unique selling points of Shapermint and Truekind products. By continuously testing and refining ad layouts, the team ensured that the most effective designs were utilized during peak promotional periods, resulting in increased customer engagement and sales. The email campaign layouts complemented the ads, providing a cohesive and attractive marketing strategy that reinforced the brands' commitment to quality and customer satisfaction.
Role: Graphic Designer
Technology Used: Figma
