Visual Branding Strategist | Web Design & Creative Direction | AI Enthusiast and Experimental Adventurer!

CONTACT INFORMATION:

EMAIL: angelisbarriosp@gmail.com

SOCIAL LINKS: Linkedin | Behance

Hi! I'm Angie Barrios — a Visual Identity Strategist and Creative Explorer focused on building meaningful brand universes through design, storytelling, and tech.

Originally from Venezuela and currently based in Buenos Aires, I collaborate remotely with teams and clients across the globe, bringing a multicultural and flexible perspective to every project.

With over 7 years of experience in branding and web design, I specialize in crafting visual systems and digital experiences that not only look great, but also resonate deeply with the audience.

I utilize AI as a creative partner, integrating it into my workflow to develop visual concepts, explore composition possibilities, and accelerate design iterations with strategic insight.

Throughout my journey, I’ve worked with a wide variety of clients, always tailoring each project to reflect their essence and connect with their people.

My goal? To design visuals that spark emotion, tell stories, and leave a lasting impression.

Work experience

  • ✸ Description:

    • Creation of graphic assets for advertisements (ads).

    • Design of branding elements and visual identity.

    • Illustration work for marketing materials.

    • Collaboration within multidisciplinary teams.

    • Generation of visual reports for clients.

    • Experience with visual systems and branding guidelines.

    • Support for social media and digital marketing visuals.

    ✸ Relevant Skills: Branding, Graphic Design, Illustration, Advertising, Social Media, Animation, Visual Communication, User-Centered Design, Self-Management, Web Design

  • ✸ Location: United States

    ✸ Description:

    • Creation of graphic pieces for ADS.

    • Design of web and mobile interfaces.

    • Leadership in user flow development and wireframing.

    • Collaboration in multidisciplinary teams.

    • Generation of decision reports for clients.

    • Basic implementation of HTML and CSS.

    • Experience in Design System.

    • Support in Webflow, Squarespace, Wix, and Wordpress platforms.

    • Designed visual identity elements and branding materials.

    ✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Self-Management, Wireframing, Social Media, Animation, Graphic Design, Web Design

  • ✸ Location: United States/Argentina

    ✸ Description: I wear multiple hats as Graphic Designer, Web Designer, and Squarespace Expert. I guide clients through the entire website creation process, from creating an strategy and wireframing their pages, to design, development and launching of the website.

    Here's is the process used:

    Strategy & Wireframing: We collaborate on a plan that aligns with your brand and goals. This includes creating wireframes to map out the website's structure and content flow.

    Design & Assets: I craft eye-catching visuals that showcase your work and resonate with your target audience. This includes creating custom graphics, icons, and other design elements.

    Squarespace Development: Utilizing Squarespace, a user-friendly platform, I build your website. For advanced customization, I integrate CSS, HTML, and Javascript to achieve your specific needs.

    Mobile Optimization: I ensure your website delivers a flawless experience on all devices, from desktop computers to smartphones.

    Basic SEO Implementation: I implement essential SEO practices to help your website rank higher in search engine results.

    ✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Self-Management, Wireframing, Social Media, Animation, Graphic Design, Web Design

  • ✸ Location: Argentina

    ✸ Activities: Worked closely with clients such as Trafilea, Shapermint, and Truekind.

    ✸ Key responsibilities:

    • Collaborated with the team to provide creative input and ideas for new designs, overseeing the workflow and required changes.

    • Assisted in the recruitment, onboarding, and training of creative professionals.

    • Led, created, and managed teams of designers to work with international brands.

    • Guided design projects and teams from start to finish to maintain the highest quality of delivery, preserving the branding of each client.

    • Developed quick design ideas based on client briefs and ensured that the design team met all deadlines.

    • Collaborated with the pre-production department to ensure that the quality standard was maintained in the deliverables.

    • Implemented design concepts and solutions based on research and results.

    • Identified opportunities to improve user interaction.

    • Promoted a spirit of innovation, collaboration, and creativity within the design team to ensure that ideas kept flowing.

    ✸ Relevant Skills: Communication, Self-Management. Wireframing, Social Media. Animation, Figma, Web Design, Graphic Design, Web Design

  • ✸ Location: Panama City, Panama

    ✸ Activities: Collaborated with Maite Uralde to provide design solutions for various clients.

    ✸ Key responsibilities:

    • Created visual identities based on research, client briefs, and Maite Uralde's creative vision.

    • Developed wireframes, designed, and built websites using Squarespace and WordPress.

    • Crafted social media graphics aligned with each client's branding.

    ✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Wireframing, Social Media, Animation, Figma, Squarespace, Web Design, Graphic Design, Web Design.

  • ✸ Location: Canada

    ✸ Activities: Created graphic pieces for social media, newsletters, and motion graphics based on client briefs for Clean Plates Canada and the United States.

    ✸ Relevant Skills: Communication, Social Media, Animation, Figma, Web Design, Graphic Design

  • ✸ Location: Canada

    ✸ Activities: Created graphic content for social media (Instagram, Facebook, and Google) for Papyrus Restaurant, BNI, Gravitate, and Hull Life.

    ✸ Relevant Skills: Communication, Social Media, Animation, Graphic Design

  • ✸ Location: Miami, Florida, United States

    ✸ Activities: Design lead for El Retrovisor - Podcast. Created social media graphics, ebooks, and edited and animated videos.

    ✸ Relevant Skills: Communication, Social Media, Animation, Graphic Design

  • ✸ Location: Buenos Aires, Argentina

    ✸ Activities:

    • Designed social media graphics

    • Managed social media campaigns

    • Managed online communities

    • Designed websites

    • Created and edited videos

    ✸ Relevant Skills: Branding, Communication, Graphic Design, Self-Management, Social Media, Animation

  • ✸ Location: Buenos Aires, Argentina

    ✸ Activities: Designed print materials for a variety of clients, including business cards, brochures, banners, candy bars, and stickers.

    ✸ Relevant Skills: Branding, Communication, Digital printing, G raphic Design

  • ✸ Location: Caracas, Venezuela

    ✸ Activities:

    • Communication, Social Media, Animation, Graphic Design

    • Designed social media graphics

    • Created print graphics

    • Designed websites

    ✸ Relevant Skills: Branding, Communication, Graphic Design, Self-Management, Social Media, Animation

SOFT SKILLS

Creativity
Attention to Detail
Communication
Problem-Solving
Self Management
Adaptability
Teamwork
Critical Thinking
Empathy

HARD SKILLS

Suite Adobe (Illustrator, Photoshop, InDesign, Xd)
Figma
Website builders: Squarespace, Webflow, Wix, WordPress
HTML
CSS
Wireframe
Prototype
Creative AI

PORTFOLIO

Click on the images to dive deeper and discover more about each project.