Visual Branding Strategist | Web Design & Creative Direction | AI Enthusiast and Experimental Adventurer!
Hi! I'm Angie Barrios — a Visual Identity Strategist and Creative Explorer focused on building meaningful brand universes through design, storytelling, and tech.
Originally from Venezuela and currently based in Buenos Aires, I collaborate remotely with teams and clients across the globe, bringing a multicultural and flexible perspective to every project.
With over 7 years of experience in branding and web design, I specialize in crafting visual systems and digital experiences that not only look great, but also resonate deeply with the audience.
I utilize AI as a creative partner, integrating it into my workflow to develop visual concepts, explore composition possibilities, and accelerate design iterations with strategic insight.
Throughout my journey, I’ve worked with a wide variety of clients, always tailoring each project to reflect their essence and connect with their people.
My goal? To design visuals that spark emotion, tell stories, and leave a lasting impression.
Work experience
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✸ Description:
Creation of graphic assets for advertisements (ads).
Design of branding elements and visual identity.
Illustration work for marketing materials.
Collaboration within multidisciplinary teams.
Generation of visual reports for clients.
Experience with visual systems and branding guidelines.
Support for social media and digital marketing visuals.
✸ Relevant Skills: Branding, Graphic Design, Illustration, Advertising, Social Media, Animation, Visual Communication, User-Centered Design, Self-Management, Web Design
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✸ Location: United States
✸ Description:
Creation of graphic pieces for ADS.
Design of web and mobile interfaces.
Leadership in user flow development and wireframing.
Collaboration in multidisciplinary teams.
Generation of decision reports for clients.
Basic implementation of HTML and CSS.
Experience in Design System.
Support in Webflow, Squarespace, Wix, and Wordpress platforms.
Designed visual identity elements and branding materials.
✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Self-Management, Wireframing, Social Media, Animation, Graphic Design, Web Design
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✸ Location: United States/Argentina
✸ Description: I wear multiple hats as Graphic Designer, Web Designer, and Squarespace Expert. I guide clients through the entire website creation process, from creating an strategy and wireframing their pages, to design, development and launching of the website.
Here's is the process used:Strategy & Wireframing: We collaborate on a plan that aligns with your brand and goals. This includes creating wireframes to map out the website's structure and content flow.
Design & Assets: I craft eye-catching visuals that showcase your work and resonate with your target audience. This includes creating custom graphics, icons, and other design elements.
Squarespace Development: Utilizing Squarespace, a user-friendly platform, I build your website. For advanced customization, I integrate CSS, HTML, and Javascript to achieve your specific needs.
Mobile Optimization: I ensure your website delivers a flawless experience on all devices, from desktop computers to smartphones.
Basic SEO Implementation: I implement essential SEO practices to help your website rank higher in search engine results.
✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Self-Management, Wireframing, Social Media, Animation, Graphic Design, Web Design
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✸ Location: Argentina
✸ Activities: Worked closely with clients such as Trafilea, Shapermint, and Truekind.
✸ Key responsibilities:Collaborated with the team to provide creative input and ideas for new designs, overseeing the workflow and required changes.
Assisted in the recruitment, onboarding, and training of creative professionals.
Led, created, and managed teams of designers to work with international brands.
Guided design projects and teams from start to finish to maintain the highest quality of delivery, preserving the branding of each client.
Developed quick design ideas based on client briefs and ensured that the design team met all deadlines.
Collaborated with the pre-production department to ensure that the quality standard was maintained in the deliverables.
Implemented design concepts and solutions based on research and results.
Identified opportunities to improve user interaction.
Promoted a spirit of innovation, collaboration, and creativity within the design team to ensure that ideas kept flowing.
✸ Relevant Skills: Communication, Self-Management. Wireframing, Social Media. Animation, Figma, Web Design, Graphic Design, Web Design
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✸ Location: Panama City, Panama
✸ Activities: Collaborated with Maite Uralde to provide design solutions for various clients.
✸ Key responsibilities:
Created visual identities based on research, client briefs, and Maite Uralde's creative vision.
Developed wireframes, designed, and built websites using Squarespace and WordPress.
Crafted social media graphics aligned with each client's branding.
✸ Relevant Skills: Branding, User Interface Design, Front-End Development, Communication, User-centered Design, Wireframing, Social Media, Animation, Figma, Squarespace, Web Design, Graphic Design, Web Design.
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✸ Location: Canada
✸ Activities: Created graphic pieces for social media, newsletters, and motion graphics based on client briefs for Clean Plates Canada and the United States.
✸ Relevant Skills: Communication, Social Media, Animation, Figma, Web Design, Graphic Design
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✸ Location: Canada
✸ Activities: Created graphic content for social media (Instagram, Facebook, and Google) for Papyrus Restaurant, BNI, Gravitate, and Hull Life.
✸ Relevant Skills: Communication, Social Media, Animation, Graphic Design
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✸ Location: Miami, Florida, United States
✸ Activities: Design lead for El Retrovisor - Podcast. Created social media graphics, ebooks, and edited and animated videos.
✸ Relevant Skills: Communication, Social Media, Animation, Graphic Design
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✸ Location: Buenos Aires, Argentina
✸ Activities:
Designed social media graphics
Managed social media campaigns
Managed online communities
Designed websites
Created and edited videos
✸ Relevant Skills: Branding, Communication, Graphic Design, Self-Management, Social Media, Animation
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✸ Location: Buenos Aires, Argentina
✸ Activities: Designed print materials for a variety of clients, including business cards, brochures, banners, candy bars, and stickers.
✸ Relevant Skills: Branding, Communication, Digital printing, G raphic Design
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✸ Location: Caracas, Venezuela
✸ Activities:
Communication, Social Media, Animation, Graphic Design
Designed social media graphics
Created print graphics
Designed websites
✸ Relevant Skills: Branding, Communication, Graphic Design, Self-Management, Social Media, Animation
SOFT SKILLS
Creativity
Attention to Detail
Communication
Problem-Solving
Self Management
Adaptability
Teamwork
Critical Thinking
Empathy
HARD SKILLS
Suite Adobe (Illustrator, Photoshop, InDesign, Xd)
Figma
Website builders: Squarespace, Webflow, Wix, WordPress
HTML
CSS
Wireframe
Prototype
Creative AI
PORTFOLIO
Click on the images to dive deeper and discover more about each project.